Hoover, Inc., a leading manufacturer and distributor in the floor care category owned by TTI Floor Care North America, has named Current Lifestyle Marketing, owned by the Interpublic Group of Companies (NYSE: IPG), its agency of record for public relations.

“I have a long and successful track record of working with the leadership team at Current, so they were a natural choice when I recently joined the Hoover team,” said Brian Kirkendall, vice president of marketing at Hoover. “They came to us with strategic and creative approaches to engage our target audience, plus great knowledge about and media contacts in the home appliance category.”

Initial work for Hoover began in July 2009 when Kirkendall joined the company. He recruited the agency for services after an outstanding working relationship that developed while he was with the Step2 Company, LLC in 2008. The team currently is planning a multi-faceted holiday program to generate awareness and excitement surrounding the launch of Hoover’s newest line of upright vacuums.

“This partnership is a perfect fit for us – working with a trusted client and a respected brand, in a category where we have deep experience, and drawing on our expertise in marketing to women and moms, Hoover’s primary target,” said Virginia Devlin, general manager of Current.

The business will be run out of the Chicago office of Current under the leadership of Amy Colton, senior vice president and a founding member of the Marketing to Moms Coalition.