Moms Spending Less on Back to School Shopping, but Spending More Time Helping in Class This Year

Moms plan to cut back on their school shopping this Fall, especially when it comes to clothing for kids, according to a new survey of 1,275 moms nationwide by the Marketing to Moms Coalition. Funded by Current Lifestyle Marketing and Weber Shandwick, the survey was conducted in June 2010 and reveals trends among moms of children age 7-17, including both English and Spanish-speaking Hispanic moms.  

See the press release here: http://www.prnewswire.com/news-releases/moms-spending-less-on-back-to-school-shopping-but-spending-more-time-helping-in-class-this-year-97925159.html

Posted in The Mother Load