Moms plan to cut back on their school shopping this Fall, especially when it comes to clothing for kids, according to a new survey of 1,275 moms nationwide by the Marketing to Moms Coalition. Funded by Current Lifestyle Marketing and Weber Shandwick, the survey was conducted in June 2010 and reveals trends among moms of children age 7-17, including both English and Spanish-speaking Hispanic moms.
See the press release here: http://www.prnewswire.com/news-releases/moms-spending-less-on-back-to-school-shopping-but-spending-more-time-helping-in-class-this-year-97925159.html
Current Lifestyle Marketing’s marketing to moms guru, Amy Colton, provided some expert commentary on NPR’s Marketplace this week related to the new trend in designer diapers. Check it out at http://marketplace.publicradio.org/display/web/2010/06/30/pm-new-diapers-for-trendier-tushes/
Current is known for its expertise in tapping into the mindset of its client’s key consumers – particularly moms. Agency leader Amy Colton is a founding member of the nonprofit industry group The Marketing to Moms Coalition. The Coalition examines trends and best practices in reaching America’s most influential consumers. From recognizing innovative marketing approaches to conducting proprietary research, the Coalition provides important insights for products and services important to families. Current underwrote the most recent State of the American Mom Report that reveals compelling trends among moms across the country. Check out the report at http://www.visualcommunicationsdesign.com/current/moms/.
