http://www.talktocurrent.com/current-blog Just another WordPress weblog Fri, 23 Jul 2010 14:53:08 +0000 http://backend.userland.com/rss092 en This week’s 2010 Institute of Food Technologists (IFT) Annual Meeting, the largest food ingredients show in the world, revealed industry and consumer trends, including clean labeling, sustainability and total diet/whole foods. Heading into 2011, we should keep a few things in mind when it comes to food labels and key messages ... http://www.talktocurrent.com/current-blog/2010/07/food-trend-watch-clean-labeling/ Moms plan to cut back on their school shopping this Fall, especially when it comes to clothing for kids, according to a new survey of 1,275 moms nationwide by the Marketing to Moms Coalition. Funded by Current Lifestyle Marketing and Weber Shandwick, the survey was conducted in June 2010 and reveals ... http://www.talktocurrent.com/current-blog/2010/07/moms-spending-less/ Current Lifestyle Marketing's marketing to moms guru, Amy Colton, provided some expert commentary on NPR's Marketplace this week related to the new trend in designer diapers. Check it out at http://marketplace.publicradio.org/display/web/2010/06/30/pm-new-diapers-for-trendier-tushes/ http://www.talktocurrent.com/current-blog/2010/07/currents-marketing-to-moms-expert-interviewed-by-npr/ Current Lifestyle Marketing, a specialist agency that is part of The Interpublic Group of Companies’ (IPG) Constituency Management Group, announced today the promotion of Virginia Devlin to president. Formerly the firm’s general manager, Devlin has been responsible for spearheading the development of Current – since its inception more than three ... http://www.talktocurrent.com/current-blog/2010/02/virginia-devlin-promoted-to-president-of-current/ Current is known for its expertise in tapping into the mindset of its client’s key consumers – particularly moms. Agency leader Amy Colton is a founding member of the nonprofit industry group The Marketing to Moms Coalition. The Coalition examines trends and best practices in reaching America’s most influential consumers. ... http://www.talktocurrent.com/current-blog/2010/01/state-of-the-american-mom-report-reveals-new-trends/ WWRD Holdings, parent company to the Waterford, Wedgwood and Royal Doulton brands, has named New York based Gotham Inc. its agency of record for all creative and media duties. The win comes following a 6-month intensive worldwide search. Under the agreement, Gotham will manage global creative advertising for the distinct ... http://www.talktocurrent.com/current-blog/2010/01/current-wins-public-relations-duties-for-waterford-wedgwood-royal-doulton/ Hoover, Inc., a leading manufacturer and distributor in the floor care category owned by TTI Floor Care North America, has named Current Lifestyle Marketing, owned by the Interpublic Group of Companies (NYSE: IPG), its agency of record for public relations. “I have a long and successful track record of working ... http://www.talktocurrent.com/current-blog/2010/01/hoover-inc-names-current-public-relations-agency-of-record/ We're excited to launch the new Current website, with a new call to action: Talk to Current! When you get down to it, our job is really focused on conversations. We help our clients identify, seek out and engage with influencer groups who can help communicate compelling stories, create two-way dialogue and ... http://www.talktocurrent.com/current-blog/2009/12/conversation-conversation-conversation/